Diageo creates RTD marketing director role

Kirsten McPherson will lead Diageo’s ready-to-drink strategy in the UK, as the spirits giant looks to lean further into the high-growth area. Diageo is introducing its first marketing director for the ready-to-drink (RTD) category in the UK, as the spirits giant looks to drive growth in the area. Kirsten McPherson will take on the newly

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Published by marketingweek.com