Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of my peers will still look sideways at me for it. That’s fine. I’m sharing what the data suggests to me, and I want you to
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Festival of Marketing 2025 took place on 2 October at The Brewery, London (ASV Photography) Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses sharing bold ideas and real-world strategies. Here, we’ve curated some of the key insights from the Festival’s partners. 1. Brands face scrutiny
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It’s hard enough to please the general public with a new logo, but impressing sports fans is a whole other battle, as evidenced by the heated response to Texas Tech’s new logo. Unveiling a collection of new logos and emblems, the university claims its new look is simply the work of modernisation, while some fans
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If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO failures are rarely due to incompetence or lack of effort. The playbook is known. The teams are capable. The opportunity is massive. Yet results often stall or underdeliver. Why? Because the real problem isn’t only
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Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet than a barometer of where adland believes it’s headed. If you’re watching the 2025 schedule, you’ll see that AI, creators, and existential musings dominate the programming — which is no accident. Given that
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Evan Gendell’s graphic design work is heavily inspired by Detroit, where he was born and is currently based. Focusing on identity, design, custom type and animation, the clients he works for are from Detroit themselves, creating a dialogue of lived experience between the two. The visual identity for Spot, a “food pop-up serving down-to-earth eats
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Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces. Much of the advice reiterates established SEO and UX practices such as clear titles and headings, structured layout, and appropriate schema. The new emphasis is on how content is selected for answers. Microsoft stresses there
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For Substack, The Free Press’ Sale Is a Tenuous Victory The Free Press, one of the largest, most lucrative publishers on Substack, could leave the platform following its acquisition by Paramount.ADWEEK, Substack When the news broke Monday that Paramount Skydance had acquired The Free Press for $150 million, Substack cofounders Hamish McKenzie and Chris Best
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Some gadgets exist purely to make you smile, and the My Play Watch – Space Invaders Edition does exactly that. It isn’t chasing the latest smartwatch trends; it’s a focused, nostalgic watch that brings a classic game to life in miniature form. While the Atari 2600 Edition remains full price, this eye-catching Space Invader model
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Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense. This change affects how you control which demand sources can bid on your inventory. The transition begins on November 6. Existing blocks will remain in place, and new authorized buyers will be enabled
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AI is creating a lot of anxiety among content creators and creatives, but that doesn’t have to be the case. AI can help these teams scale their work, deliver better results and assist in amplification in ways humans alone could only dream. Among the tasks where AI can help creatives: Atomizing long-form content. Assisting in
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From the exhibition to the pages of its magazine, RRPL maintains a strong thematic structure. “Mick’s thinking is that the magazine is like a record and that each article is a track,” Kirk says, “So we work on the ordering of the pages, how they flow, in the same way he would’ve worked on the
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Turn insights into smarter conversions and higher ROI. AI is changing how customers convert. Are your landing pages and CRO strategies keeping up? Each missed lead is lost revenue. Relying on traditional tactics is no longer enough. Join Laura Beussman, CMO of CallRail, and Ryan Johnson, CPO of CallRail, for a live webinar where you’ll
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There are many components to driving growth in a business, from building strong brand salience among consumers to ensuring physical availability of products. In any organisation, the ideal scenario is that these levers all work seamlessly together. At Asahi, which owns brands including Peroni, London Pride and Asahi itself, the mission to unite the business
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It’s not every day you see a larger model of a TV cheaper than a smaller model – with both of them being on sale! That is the case this Amazon Big Day Deals. The 55-inch model of the Samsung Frame TV is down from $1,497 to $797 at Amazon (with the 50-inch model selling
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This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into social networks to hear from people, not from brands. They want to connect with their friends, families, and communities. They want to see content
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This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global
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Ed Tsue’s comments are a pretty damning indictment of the state of the modern creative brief, though they could be chalked up to perspective. Similar conversations have also been bubbling up on Reddit, suggesting that his view isn’t entirely isolated. Recently this conversation resurfaced, when, out of a pool of 3,500 marketers, a third identified
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Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to transact. From what we know, there isn’t another independent usability study that has explored AI Mode to this depth. In May, I published an extensive two-part
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Anyone in Hollywood is connected to Kevin Bacon within six degrees of separation. Now, the actor wants to directly connect nonprofits with creative agencies. In April, Bacon’s nonprofit SixDegrees.org partnered with Advertising Week to give six nonprofits the opportunity to work with six creative agencies. SixDegrees.org aimed to identify nonprofits that are at least three
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