Effective Social Media Management Is Human-Centered

This edited excerpt is from “The 10 Principles of Effective Social Media Marketing” by Jon-Stephen Stansel ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. People log into social networks to hear from people, not from brands. They want to connect with their friends, families, and communities. They want to see content

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Published by searchenginejournal.com