Media Buying Briefing: The 5 industry themes we’ll discuss at this week’s Media Buying Summit

It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the looming close of Omnicom’s acquisition of Interpublic Group to the constant win-and-lose battle for clients, there’s been so small amount of change

Read the full article

Published by digiday.com