Why AI Search Isn’t Overhyped & What To Focus On Right Now

October 12, 2025

Why AI Search Isn’t Overhyped & What To Focus On Right Now

Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as to just how much of a catastrophic effect LLM platforms have taken away your clicks and, more importantly, your end business outcomes. Google still remains

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Published by searchenginejournal.com