How to Keep the CMO From Becoming an Endangered Species

While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average CMO tenure slipped from 4.1 years in 2024 to 3.9 years in 2025. Last year, 63% of Fortune 500 companies had CMOs—but in 2025, that

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Published by adweek.com