Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line work. The advert appears to show a video game with an art style influenced by the ligne claire of Hergé’s Tintin art style. If you download the game you’ll find something very different, as
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Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other AI browsers that can take actions on behalf of users. The vulnerabilities stem from indirect prompt injection attacks where websites embed hidden instructions that AI
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Every Who down in “WhoKnewVille” struggles with holiday chaos, but an unexpected savior is sweeping in to save the season. Walmart’s holiday campaign, launched today (Oct. 26), reimagines Dr. Seuss’s whimsical world of Whoville, the setting for the classic How the Grinch Stole Christmas, through a collaboration with Dr. Seuss Enterprises. Called WhoKnewVille, Walmart’s version
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“As a graphic designer working extensively in the cultural field, I see myself as a kind of translator”, Ioana Petcu tells It’s Nice That. When working on artist books, and exhibition identities, the creative is always looking to craft something that is “sensitive to the specific visual language of each artist”, she says. The most
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Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although down 15% year-on-year, it’s 33% up from 2021 and a signal that traditional client-agency models are under pressure. Tightening budgets, the rise of
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using the opportunity to think about purposeful reinvention, according to a survey of agency leaders. The report, “AI’s Effect On The Marketing Industry” (registration required), from Sunup found
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The French artist Antoine Gadoud attended the New3dge art school in Paris, where he learned the fundamentals of concept art. He then joined Mooncolony, a concept art and illustration studio that he credits with making it possible for him to live his dreams of making art for the video game industry. Below, Antoine shows us
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In the age of AI, many companies still treat SEO as a bolt-on tactic, something to patch in after the website is designed, the content is written, and the campaigns are launched. As I explored in “Why Your SEO Isn’t Working – And It’s Not the Team’s Fault,” the real obstacles aren’t a lack of
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As B2B brands continue to experiment with artificial intelligence, could they run into problems when the tech’s capabilities outpace the marketing skillset? According to Marketing Week’s 2025 State of B2B Marketing research, three-quarters (75.9%) of the 450 respondents say focus on AI has ramped up in their business over the past 12 months. This is
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Use is converted into optic storytelling to let the customer know what they’re purchasing without compromising attraction and curiosity. For brand Sorry Nonna, typography boldly bounces off the label wrapped with the primary colours of blue and yellow. For wine brand Tozzo, poise and elegance are paired with modern aesthetics by exploiting the wide bottle
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TL;DR Google can and does rewrite headlines and titles frequently. Almost anything on your page could be used. The title is not all that matters. The entirety of your page – from the title to the on-page content – should remove ambiguity. The title tag is the most important term. Stick to 12 words and 600
Read MoreAfter backlash from The Trade Desk and others, Prebid.org clarified how Prebid.js handles Transaction IDs — a core signal for tracking and comparing bid requests across the programmatic supply chain. The latest flashpoint bubbled to the surface this summer when Prebid issued a change that rendered TID non-unique across exchanges, effectively undermining its primary purpose
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Eve Forrest is a self-taught artist whose striking art style that shows how contemporary digital art and illustration can draw on influences from the past. She’s heavily inspired by the Baroque, Pre-Raphaelite and Art Nouveau periods. “I’ve taken my love for history and fantasy and combined them to create my illustration style,” she tells us.
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A new research paper from Google DeepMind proposes a new AI search ranking algorithm called BlockRank that works so well it puts advanced semantic search ranking within reach of individuals and organizations. The researchers conclude that it “can democratize access to powerful information discovery tools.” In-Context Ranking (ICR) The research paper describes the breakthrough of
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The late President Ronald Reagan was famous for many things, including his ability to deliver speeches with his weathered baritone voice, having honed his delivery over the course of 53 Hollywood films and thousands of political speeches. Few would have predicted that that same voice would end trade talks between the U.S. and Canada. On
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INT: You’ve photographed so many stars. What’s your process for capturing them authentically? JB: Getting to know them relatively quickly in a very short space of time! Letting them feel the relaxed energy from me and then hopefully I get a part of their persona that they may not have shown to somebody else –
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Every SEO strategy claims to drive “relevant traffic.” It is one of the industry’s most overused phrases, and one of the least examined. We celebrate growth in organic sessions and point to conversions as proof that our efforts are working. Yet the metric we often use to prove “relevance” – last-click revenue or leads –
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Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data accuracy, privacy and performance. The long view: Nearly 30 years in analytics Some people see the gray beard and gray hair. What they don’t
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If there’s one creative app you might think would be safe from generative AI, it’s MS Paint. Still part of Windows after 40 years, the classic painting app’s charm was, for a long time, its low-tech simplicity compared to the many more sophisticated digital art programs that emerged after it. Alas, with the Copilot chat
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Before you get started, it’s important to heed this warning: There is math ahead! If doing math and learning equations makes your head swim, or makes you want to sit down and eat a whole cake, prepare yourself (or grab a cake). But if you like math, if you enjoy equations, and you really do
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