Why Are Brands Rethinking Their Approach To Using Agencies?

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although down 15% year-on-year, it’s 33% up from 2021 and a signal that traditional client-agency models are under pressure. Tightening budgets, the rise of

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Published by searchenginejournal.com