Half of B2B marketers grappling with AI skills gap

As B2B brands continue to experiment with artificial intelligence, could they run into problems when the tech’s capabilities outpace the marketing skillset? According to Marketing Week’s 2025 State of B2B Marketing research, three-quarters (75.9%) of the 450 respondents say focus on AI has ramped up in their business over the past 12 months. This is

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Published by marketingweek.com