Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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1 November: Argos aims to be seen as more than just toys Many people will have fond childhood memories of leafing through the Argos catalogue and looking at toys to put on their Christmas list. However, the retailer is keen to emphasise it’s a gifting destination for more than just toys in its 2025 festive
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Behind every great campaign is structure: the habits, tools and workflows that quietly keep creative chaos at bay. That’s the focus of Air’s Creative Ops Masterclass, the original video series exploring how real teams build systems that make creative work more powerful and less chaotic. “Creative Ops Masterclass is part documentary, part playbook,” says Clayton
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When it comes to thought leadership and great opportunities, professionals are missing out if they’re not on LinkedIn. It’s the world’s largest professional network with over 1.2 billion members in 200 countries and regions worldwide. LinkedIn’s popularity rose following a significant turn away from X (formerly Twitter), and users looked for continuation with their established
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A senior marketer at a major WPP Media client told me recently they’re thinking about shopping around for a new agency. That, in itself, isn’t surprising, especially after WPP’s new CEO Cindy Rose, publicly admitted the company had “lost its way”. What stood out was why they’re considering the move. It’s not about chasing AI
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Britain’s most polite bear has found himself in the middle of an uncharacteristically grubby legal brawl. Spitting Image writer/comedians Al Murray and Matt Forde are being sued by StudioCanal – the company behind the recent Paddington films – over their portrayal of the beloved character as a foul-mouthed, drug-snorting co-host of a satirical podcast on
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ChatGPT Go, OpenAI’s heavily discounted version of ChatGPT, is now available in 98 countries, including eight European countries and five Latin American countries. ChatGPT Go offers everything that’s included in the Free plan but more. So there’s more access to GPT-5, image generation, extended file upload capabilities, a larger context window, and collaboration features. ChatGPT Go
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The numbers $33 billion: How much Amazon made in the third quarter from its cloud-computing business, Amazon Web Services—up 20% year-over-year and beating analyst projections. AWS now has an annualized revenue run rate of $132 billion. $17.7 billion: How much Amazon made from advertising in the second quarter, an increase of 24% year-over-year. 13%: The
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Its typeface, Affinity serif, was made in collaboration with Ohno, a bespoke adaptation of its typeface Swear, and comes in six weights. “When used light and small, it’s super precise and premium; in its big, fat, expressive italic form, it looks more bold and a bit weird,” Tom explains. Overall the tone of voice is
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In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common issue that SEOs will encounter. They have strong plans in place, the buy-in from their leadership, and are making great strides in their
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Meta introduced improvements to its suite of lead generation tools with a focus on the often-overlooked post-holiday period. Meta refers to the period from just after Christmas into January as “Q5.” While many advertisers pull back their spend during this time, Meta says advertisers who ran campaigns on its platform and used its instant form
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Call me cynical, but when Canva said it had some news about Affinity, my heart dropped. For a decade, the three Affinity apps have been the best non-subscription alternatives to Adobe software that we’ve seen. There was Photoshop alternative Affinity Photo, Illustrator alt Affinity Designer, and Affinity Publisher for desktop publishing. The creative software company
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The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface you optimize for changes. That has consequences for how people find, decide, and buy. Microsoft shows how quickly this footprint can spread across daily work.
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Starbucks claims the decision to “overhaul” its marketing is driving stronger customer perception scores and market share growth. Speaking yesterday (29 October) on the publication of the firm’s full year results, CEO Brian Niccol described the fourth quarter as a “milestone” in the coffee chain’s turnaround, as the business delivered global comparative growth for the
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Multidisciplinary artist and designer Maxence Duterne is inspired by a quote from the Swiss visual artist Silvie Defraoui: “A work is never created alone, but in conversation with the world.” In response to this idea, Maxence used behaviours of the natural world to inform his creation of the Physarum Type Tool; a software that simulates
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Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when traditional SEO metrics no longer apply? Join AJ Ghergich, Global VP of AI and Consulting Services at Botify, and Frank Vitovitch, VP of Solutions Consulting
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AI agents are the current focal point for agencies, marketers and publishers hoping to deploy the potential of generative AI to practical effect. Examples range from Coca-Cola’s Fizzion project, an agent embedded into the Adobe Creative Cloud, which enforces the brand’s visual style guidelines across its global creative output, to tabloid The Sun’s planned programmatic
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Adobe MAX 2025 is underway in LA, and the creative tech giant has announced a slew of new features coming to its software. There’s prompt-based image editing in the AI image generator Firefly with Image Model 5, AI upscaling from Topaz Labs in Photoshop, and Premiere gets a new Object Mask for video editing. Adobe’s
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Google Chrome will enable “Always Use Secure Connections” by default with the release of Chrome 154 in October 2026, the company announced. The change means Chrome will ask for user permission before loading any public website that doesn’t use HTTPS encryption. Users will see a bypassable warning explaining the security risks of unencrypted connections. Google
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In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw consumer attention to their companies. More intriguingly, the vast majority of these publishers have never run such campaigns before. In January, Hearst Corp. announced its first agency of
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It’s been an unpredictable year for many in the creative industries so now, more than ever, it’s important to spotlight the teams and companies that continue to excel and put their talent first. Today, our sister company If You Could shares the winners of its Top Creative Companies award. Designed to celebrate organisations that are
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