the Affinity rebrand blends personality and precision, relaunching with a bang

Its typeface, Affinity serif, was made in collaboration with Ohno, a bespoke adaptation of its typeface Swear, and comes in six weights. “When used light and small, it’s super precise and premium; in its big, fat, expressive italic form, it looks more bold and a bit weird,” Tom explains. Overall the tone of voice is

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