Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least 10 times a year on LinkedIn: Generate 33% more leads. Close deals that are 3.7x larger. The data speaks for itself. In this live webinar, a rockstar team from LinkedIn will share new insights and
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A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters influencers? The study, “Podcast Pulse 2025,” (no registration required) from podcast monetization platform Acast, found 75% of podcast listeners don’t consider podcasters to be influencers. But
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Before his big pivot into type design, David James Udoh was a graphic designer without formal training and with only a passion and a dream he mentions was ambitious. His curiosity eventually led him into brand design, which gave him a playground to experiment with typography constantly. He was working with type every other day,
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Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI Mode to find and book restaurant reservations, event tickets, and wellness appointments across multiple websites. Availability is limited, and Google notes this experiment may not be available to everyone yet. Robby Stein, VP of Product
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KFC’s parent company has highlighted the “incredible” results generated by the UK business in its most recent quarter, as the market grew sales by double-digits in Q3. Speaking to investors today (4 Nov), Yum! Brands CEO Chris Turner highlighted the contribution of KFC UK to the sales growth of the brand in the third quarter,
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Freepik’s new Spaces platform, revealed at Upscale Conference here in Málaga, marks a shift from being a vast resource library to a collaborative hub for creatives. It’s designed to give designers and visual storytellers a place to share, experiment, and find inspiration, all within the familiar Freepik ecosystem. After the announcement, I went backstage for
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LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is Shrinking LLM referral traffic in B2B grew +65.1% since January – but dropped -42.6% since July. Image Credit: Kevin Indig My December prediction of 50% organic by 2027 is dead: In December 2024, I analyzed six B2B sites
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People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace. The news was revealed to shareholders by People Inc. CEO Neil Vogel during parent company IAC’s 2025 third-quarter earnings call on Nov. 4. Vogel described the Microsoft marketplace as an “a la carte” pay-per-use
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Double Clutch — Brand Identity Double Clutch is the content platform for the classic car connoisseur. Capturing the craftsmanship and creativity that inspired every wheel and wing, created to share the stories of classic luxury cars and the lives they have driven with them. The identity draws inspiration from the retro automotive world, blending the
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Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly so Google applies measurably stricter algorithmic standards to these topics. AI writing tools might promise to scale content production, but as writing for YMYL requires more consideration and author credibility than other content, can an
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Style is a living, breathing response to and architect of culture. Increasingly, it’s being shaped by independent creators and everyday consumers. This was the core idea at the heart of a lively onstage discussion at ADWEEK’s Brandweek 2025 event in Atlanta on Monday. Marketing executives at some of the largest style and beauty brands told
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INT: So, how did you shoot these photos? AS: I used a 4×5-view camera and a wide angle 90mm lens. Brands don’t matter on view cameras. I printed all the photographs myself (at that time) 30”x40”. I allowed myself between two and four exposures for each teenager. I did this for a couple reasons. One
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Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted for spring 2026, according to Bloomberg’s Mark Gurman. The custom Gemini model is expected to run on Apple’s Private Cloud Compute infrastructure. Neither Apple nor Google has officially announced the partnership. What’s Being Reported Bloomberg
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The holidays bring a flood of one-time shoppers — and a chance to turn them into long-term customers. Most brands focus on discounts and points, but genuine loyalty comes from connection, not coupons. Here’s how to build relationships that last beyond the holiday rush — using a lesson from an unlikely loyalty experiment. The postcard
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Opening up a new MacBook Pro is always exciting. Especially as every year now we get a new processor too. For 2025 Apple
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Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and Perplexity, after concluding most brands don’t need a specialized tool for AI search visibility. Houy writes that, after reviewing hundreds of AI answers, the brands mentioned most often share familiar traits: quality content, mentions in
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Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer. BBC Studios has promoted the brand’s lead marketer Shelley Macintyre to interim CEO of brands and licensing as its former CEO Nicki Sheard heads to luxury fashion brand Me+Em. From 1 December, Sheard will
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Sherif Apampa is one of those creatives that’s balancing it all. The Abuja-based artist and designer has an expansive practice in the arts and entertainment industry. From his independent studio Our Forever Youth Studio, to his graphic journal Gods Own Country, Sherif’s work documents his homeland of Nigeria, with bold and beautiful image making across
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This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it better to create new pages altogether?” Yes, content refreshes are still an effective tactic in cases such as: Product releases where you only continue to sell the new product (new colors or sizes and other
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There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency holdings into play for possible sale. In fact, to some it may be downright puzzling. Such is the case with Dentsu, the Japanese-owned holdco that’s always been a bit of an enigma relative
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