Two-thirds of listeners say podcasts recommendations drive purchase decisions

A new study found 67 percent of global podcast listeners say they’ve made a purchase directly because of a recommendation from a podcast, which begs the question: Are podcasters influencers? The study, “Podcast Pulse 2025,” (no registration required) from podcast monetization platform Acast, found 75% of podcast listeners don’t consider podcasters to be influencers. But

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Published by martech.org