Sephora, Gap, Béis Execs Say Authenticity Is Future of Lifestyle Marketing

Style is a living, breathing response to and architect of culture. Increasingly, it’s being shaped by independent creators and everyday consumers. This was the core idea at the heart of a lively onstage discussion at ADWEEK’s Brandweek 2025 event in Atlanta on Monday. Marketing executives at some of the largest style and beauty brands told

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Published by adweek.com