BBC Studios appoints top marketer as interim CEO of brand division

Shelley Macintyre will replace former CEO of brands and licensing Nicki Sheard who joins fashion brand Me+Em as chief commercial officer. BBC Studios has promoted the brand’s lead marketer Shelley Macintyre to interim CEO of brands and licensing as its former CEO Nicki Sheard heads to luxury fashion brand Me+Em. From 1 December, Sheard will

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Published by marketingweek.com