Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Heinz has created some wonderfully memorable campaigns over the years, with prints of old adverts dating back over 100 years (perhaps we need to add some of them to our best print ads roundup). The latest campaign from the King of soups focuses on Heinz Tomato Soup and shows three watercolour portraits of people relaxing
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What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in human page views over the last few months as a result of generative AI, “especially with search engines providing answers directly to searchers” [1]. Image Credit:
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K-pop is having a moment in the U.S., and brands want to share the mic. Live touring revenue from the genre jumped 79% year over year in the first half of 2025, according to Billboard, with supergroups like Stray Kids and Ateez selling out American stadiums. K-pop artists also dominated the charts, claiming half of
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On her travels Emmi sought out two things: conversations with makers – from craftspeople on the Marquesas Islands to creatives in Ethiopia – and plenty of time in nature, where she became increasingly aware that everything is “interconnected and interdependent”, she says. Eventually, when the designer found herself back in Finland, she began to form
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A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop. Here are the key points before we get into the details: AI pushes people to verify details on retailer sites, search, reviews, and forums rather than replacing those steps. Only about half fully trust AI
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For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If you’re a founder or marketing lead at a seed-stage startup, you’ve probably filed ABM under “someday.” It’s time to rethink that. The ABM market is projected to grow from $1.4 billion
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Yes, I know next year is still a fair way off. But I’m already obsessing over what enters the public domain in 2026. Because I truly think this is a big deal. Betty Boop. Nancy Drew. The Maltese Falcon. Pluto. The Three Stooges. Agatha Christie’s first Miss Marple novel. These aren’t forgotten relics. These are
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Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI
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Sainsbury’s is bringing the BFG back for Christmas 2025 in an advert focused on helping others over the festive season, designed to “mirror” the supermarket’s brand tone of voice. Continuing the BFG campaign, part of Sainsbury’s long-standing creative platform ‘Good Food for All of Us’, was a no-brainer for marketing director, Radha Davies. “It pushed
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Each shot balances the lighting, the smoke machine and the stage’s figures: Twigs and her many dancers. And the reason it feels so deliberate, so premeditated, is all in the storytelling. Each element of Twigs’ live performance are treated as characters within their own right. In one image, the lighting obscures the performers facial features,
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This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think are the most prominent Discover proxies and grouped them into what seems like the appropriate workflow. Like a disgraced BBC employee, thoughts are my own.
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Based on its recent earnings, WPP’s financial outlook (and perhaps the traditional agency model overall) looks glib. But the holding company is banking on its AI arsenal, including its newly launched self-service platform aimed at small-to-medium sized businesses, Open Pro, to turn things around. The trouble is that tech companies like Google and Canva seem
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Remember the Care Bears? Those slightly nauseating different coloured bears that had a TV show in the ’80s. And do you remember tamagotchis? Those kind of annoying digital pets that were everywhere in the ’90s. What do you get when you combine the two? A Care Bears Digital Pet, of course. Did anybody ask for
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When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations for today’s GPTs, which are now part of our daily work in SEO and digital marketing. Search engines have used machine learning for decades, but
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Bianca Fernandez never thought she’d be on reality TV—then came an Instagram DM from someone working on a new advertising competition show, NBC’s On Brand with Jimmy Fallon. “I remember calling my mom and being like, ‘Do you think this is legit?’” Fernandez told ADWEEK. “‘But also, if this is legit, how perfect is this
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In true From Form fashion, many of the campaigns visual elements were made from the duo’s finds at flea markets or on Marktplaats (the Dutch Ebay), where Ashley and Jurjen looked out for – not just original collectables – “but also for the ways they were once stored and organised”, Jurjen says, “you know those
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Google used its Q3 earnings call to argue that AI features are expanding search usage rather than cannibalizing it. CEO Sundar Pichai described an “expansionary moment for Search,” adding that Google’s AI experiences “highlight the web” and send “billions of clicks to sites every day.” Pichai said overall queries and commercial queries both grew year
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “When AI Guides the Shopping Journey: Opportunities for Marketers in the Age of AI-Driven Commerce,” IAB & Talk Shoppe. AI is now the second most influential shopping source behind only search engines, according to a new report from IAB and Talk Shoppe.
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Beneath (Image credit: Camel 101 / Wired Productions) Publisher: Wired Productions Developer: Camel 101 Release date: 27 October Format: PS5 (reviewed), PC (Steam),
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Researchers from Anthropic investigated Claude 3.5 Haiku’s ability to decide when to break a line of text within a fixed width, a task that requires the model to track its position as it writes. The study yielded the surprising result that language models form internal patterns resembling the spatial awareness that humans use to track
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