Sainsbury’s on why the BFG is the ‘perfect vehicle’

Sainsbury’s is bringing the BFG back for Christmas 2025 in an advert focused on helping others over the festive season, designed to “mirror” the supermarket’s brand tone of voice. Continuing the BFG campaign, part of Sainsbury’s long-standing creative platform ‘Good Food for All of Us’, was a no-brainer for marketing director, Radha Davies. “It pushed

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Published by marketingweek.com