AI gains influence with shoppers, but search still rules

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “When AI Guides the Shopping Journey: Opportunities for Marketers in the Age of AI-Driven Commerce,” IAB & Talk Shoppe. AI is now the second most influential shopping source behind only search engines, according to a new report from IAB and Talk Shoppe.

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Published by martech.org