Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create a “Business DNA” profile. It uses the created profile to keep content consistent across channels. It suggests campaign ideas and generates editable marketing assets.
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Bloomreach CMO Amanda Elam Cole joins Playbook Broken to dismantle the marketing “workflow” as we know it. From AI agents that build campaigns on prompts to the death of the website itself, this episode dives deep into how leaders can navigate chaos, unlearn what feels safe and build what’s next. Amanda and I talk about leadership, failure, unlearning and
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Soho Radio was established in 2014 and has built a cult following by championing music and subculture without compromise. Over a decade on, it’s had a rebrand courtesy of Wonderhood Design (who were among the winners in this year’s Brand Impact Awards), and its band sticker-vibe and low-fi feel are already making waves. Behind the
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Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success. Are your campaigns capturing both? Join Michael Johnson, CEO of Resolve, for a webinar where he shares a replicable campaign framework that aligns media outreach,
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The third annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky. Marketing Week has teamed up with The Marketing Society, Fortune Hill and The Marketing Academy to launch the third annual Massive Marketing Quiz. The ambition is to raise £250,000 for The Marketing Academy Foundation and homelessness
Read MoreThe gendered restriction of hag-adjacent associations is something Anna sees as bleeding into the animation industry. Her film is situated as “an intentional reaction against the traditional tropes of female character design in animation – prioritising divine facial proportions, stick thin physics, and oversized breasts”. Hag also goes against the commercial film grain, coloured in
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This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is winning. Your AI visibility is failing. Here’s how to fix it. Your brand dominates page one of Google. Domain authority crushes competitors. Organic traffic trends upward quarter after quarter. Yet when customers ask ChatGPT, Perplexity,
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This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving
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In case you missed the news last week, the posters for the 2026 Milano Cortina Olympic and Paralympic Winters Games have been unveiled. Created by Italian illustrators Olimpia Zagnoli and Carolina Altavilla, the two posters are full of energy, reflecting the Olympic spirit. With their big, bold strokes, they are quite different to the Paris
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Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long term. Microsoft keeps priority access to OpenAI’s newest models for its search and marketing products, OpenAI gets more flexibility to work with other
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Starting next year, PayPal’s payment technology will be embedded in OpenAI’s ChatGPT, where users can make purchases within the AI chatbot using their PayPal wallets. PayPal will also bring its merchants into OpenAI’s burgeoning commerce offering and help merchants process payments through OpenAI’s checkout tools, the companies announced Tuesday. The arrangement is expected to help
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A lot of agencies have their own internship schemes or ways of entry, look into Ogilvy’s The Pipe, and Wieden and Kennedy’s The Kennedy’s. They’re the first that come to mind but there’s a lot more out there, take a look at If You Could Job’s sister company, Creative Lives in Progress, it’s opportunities board
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Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025, what matters more is how your internal links define the entities and relationships on your site. Internal linking is no longer just about distributing authority. It’s about:
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Marketing has become the proving ground for AI, adopting new tools faster than any other function. But speed without structure comes at a cost. If MOps doesn’t lead in governance, it becomes the weakest link in the trust chain. A wake-up call for MOps leaders IBM’s “2025 Cost of a Data Breach Report” found that
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Released only last week, the M5 iPad Pro is Apple‘s newest and most powerful tablet to date. With more oomph than a lot of laptops, it obviously comes at a price, but the good news is that Amazon already has a small saving: there’s $50 off the 11-inch iPad Pro M5. The catch is that
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YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through a sparkle icon in YouTube Studio. You can ask for comment summaries, video performance analysis, and content ideas based on your channel’s data. What’s New
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The chances of your performance marketing managing to change a consumer’s mind is vanishingly small, according to new research from WPP Media, which finds 84% of purchases are made by people already biased towards a brand. New research paper ‘How Humans Decide’ looks into the psychological effect WPP dubs a “brand priming bias”, which is
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“Many of the covers in the book are illustrated, but when artists came over to the UK from Jamaica, Greensleeves sometimes had the chance to organise a photoshoot,” Alex tells us. Two examples stand out to Alex, from both worlds. For the illustrated, Alex loves Tony McDermott’s album covers for record producer Scientist. Scientist Rids
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Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar search queries. The new card shows total clicks per group and highlights groups trending up or down. Query groups will roll out over the
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“If I can make it there, I’ll make it anywhere …” That famous line from the song New York New York resonates as much today in the agency landscape as when Frank Sinatra made it famous in the late 1970s after it first appeared in Martin Scorsese’s film of the same name. Not only do
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