Most purchases come from consumers already ‘primed’ to buy

The chances of your performance marketing managing to change a consumer’s mind is vanishingly small, according to new research from WPP Media, which finds 84% of purchases are made by people already biased towards a brand. New research paper ‘How Humans Decide’ looks into the psychological effect WPP dubs a “brand priming bias”, which is

Read the full article

Published by marketingweek.com