Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The “underlying fundamentals” of brand building are what will set brands apart in a future where AI may be driving many consumer choices, says Procter & Gamble’s chief financial officer. During the company’s quarterly results for the period ended 30 September, CFO Andre Schulten was asked by an investor how the FMCG company, which owns
Read MoreWith the idea for a documentary somewhere on the horizon, Constantine travelled even further into his deep dive. The director spent a good deal of time watching old competition footage, reading everything that had been written about the event online and even reaching out to past competitors to hear about their experiences. As a creative
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Microsoft announced its Copilot Fall Release, introducing features to make AI more personal and collaborative. New capabilities include group collaboration, long-term memory, health tools, and voice-enabled learning. Mustafa Suleyman, head of Microsoft AI, wrote in the announcement that the release represents a shift in how AI supports users. Suleyman wrote: “… technology should work in
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The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing panic, it’s made one thing clear: AI-generated
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The young Australian concept artist Mel Mo shows how traditional art influences can be mixed with contemporary popular culture to great effect. She says she was inspired by the cosy vibes of Animal Crossing and the modern animation style of movies like the Spider-Verse films and Bad Guys but also by the dreamy palettes of
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OPenAI announced that it is upgrading all ChatGPT accounts to be eligible for the project sharing feature, which enables users to share a ChatGPT project with others who can then participate and make changes. The feature was previously available only to users on OpenAI’s Business, Enterprise, and Edu plans. The new feature is available to
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Christiane Amanpour, CNN’s chief international anchor, recently disclosed that her ovarian cancer has returned. Amanpour’s announcement came during the latest podcast episode of Changing the Ovarian Cancer Story, hosted by former CNN International anchor Hannah Vaughan Jones. “I have it again, but it’s being very well managed,” Amanpour said. She said the cancer, which is
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The origin of custom type is often creative rather than technical – a need for letterforms that echo a brand’s physical environment, emotional tone, or specific ethos. Brooklyn design studio R&M’s work for Banker’s Anchor, a public plaza in Greenpoint, exemplifies how helpful tailored type can be as connective tissue between form and idea. For the
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Reddit sued Perplexity and three data-scraping firms in New York federal court, alleging the companies bypassed access controls to obtain Reddit content at scale, including by scraping Google search results. Perplexity posted a public response, saying it summarizes Reddit discussions with citations and doesn’t train AI models on Reddit content. The position is consistent with
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The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new update to the Global Privacy Protocol (GPP) and the release of Version 2 of the Data Deletion Request Framework (DDRF). Both updates are now open for public comment through December 1. GPP update
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AI is one of the most divisive topics in creative tech at the moment, but AI isn’t only generative models trained on artists’ work. There are lots of non-generative AI tools that automate time-consuming tasks without replacing artistry and craftmanship, and the Tractive AI retopology tool look like a good example. Releasing soon in beta,
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This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too high for your liking? Your well-crafted campaigns are at risk. They are at risk of missing the mark if deliverability isn’t a
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The grocer’s chief technology, data and marketing officer has been awarded the title of Marketer of the Year at the Marketing Week Awards 2025. Sainsbury’s chief technology, data and marketing officer Mark Given has been named Marketer of the Year at the 2025 Marketing Week Awards. Given was selected from the Marketing Week Top 100
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This ethos shines in the studio’s new positioning – Odd Minds. ‘Odd’ represents the agency’s dedication to non-conformity and originality, while ‘Minds’ represents the plurality of the business, and the creative heads that come together to make it what it is. It’s also visualised in a suite of personalised icons. “We asked each person to
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We’re looking for a powerhouse project manager to keep our marketing team inspired and on track. This is a Philippines-based, fully-remote position working on U.S.-adjacent hours (8 p.m. – 4 a.m. PHT) to be my partner in crime execution on some exciting projects. We do things a little differently here, and we’ve learned that culture
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The ad dollars are nice but the real prize for Amazon is the infrastructure itself – the rails on which the entire system runs. Up until now that’s been the quiet part of its ad strategy. Moving forward it’s saying it out loud. The company is launching a managed cloud network built specifically to handle
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Based in Paris, Marius Villard is a concept artist who focuses on worldbuilding, visdev and general environment. With a love of black-and-white photography, he cites the Iranian photographer Abbas Attar as a perhaps unusual inspiration for a digital artist, but this influence can be seen in the expressive spontaneity of much of his work. Marius
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If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen. The granular controls you used to rely on keep disappearing or moving behind automation. A year ago, Performance Max still felt experimental. Now it’s often
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On Tuesday, the business news publisher Morning Brew announced the launch of a new podcast, called People Person, to complement its business-to-business franchise HR Brew. The show, however, will not be hosted by a journalist, social media lead, or even a professional podcaster—instead, it will be led by Kate Noel, the senior vice president of
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SOOT, the visual intelligence platform building tools for creative exploration, has unveiled Spiral, an image search engine designed to make searching feel more like exploring. Built for creatives, researchers and anyone working visually, it turns a single prompt into a layered moodboard within seconds. The goal is simple: to surface links between images that go
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