Brand ‘fundamentals’ are what will drive success in the era of AI

The “underlying fundamentals” of brand building are what will set brands apart in a future where AI may be driving many consumer choices, says Procter & Gamble’s chief financial officer. During the company’s quarterly results for the period ended 30 September, CFO Andre Schulten was asked by an investor how the FMCG company, which owns

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Published by marketingweek.com