Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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YouTube is beginning to expand access to its likeness detection tool to all channels in the YouTube Partner Program over the next few months. The technology helps you identify unauthorized videos where your facial likeness has been altered or generated with AI. YouTube announced the expansion after testing the tool with a small group of
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For years, marketers chased the promise of true one-to-one personalization — the ability to connect with each customer as an individual, at scale. Many of their strategies stalled, constrained by rigid segments, siloed data and resource constraints. Today, AI is changing the game. No longer confined to static personas or pre-set journeys, next-generation AI systems
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Everyone loves a nice desk. In fact, we on Creative Bloq have made it our business to find the best goshdarn desk around
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Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The research assessed free/consumer versions of ChatGPT, Copilot, Gemini, and Perplexity, answering news questions in 14 languages across 22 public-service media organizations in 18 countries. The EBU said in announcing the
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AI-powered beauty marketplace and “matchmaker” Noli is on a mission to build a brand that “emotionally connects” with consumers and they trust to help overcome overwhelm in the category. Backed by the L’Oréal Group, the platform gives users personalised recommendations for skincare and haircare after asking consumers to complete an online quiz and use face
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We first discovered Rob Farmer’s work when we came across his Data Blooms series – a beautiful set of generative animations made with kinetic typography in Cavalry. You’d be pretty surprised to hear the designer and illustrator only started experimenting with motion a few years ago when he discovered the animation software in between projects
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Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key trust signals that influence both humans and AI. With AI increasingly shaping which brands consumers trust, it is critical to know the review tactics that drive visibility, loyalty, and ROI. Join our November 5, 2025
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As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has the essentials on what it means for the industry and why it matters. The rumors were true: OpenAI’s long-anticipated browser now
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Few designs are as timeless as that of the bicycle. Like the notebook and the paperclip, the classic bike is one of the few everyday objects that are actually design masterpieces. Like most designers, I’ve found myself lusting after other peoples’ bikes in the city on plenty of occasions, and they usually have one thing
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The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The acquisition of Surfer extends Positive’s reach from marketing software to AI-based brand visibility. Positive described the deal as part of a European AI strategy that
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Ogilvy has named Guillermo Vega chief creative officer for North America, the agency confirmed to ADWEEK. Vega, who since 2022 has led creative for The Coca-Cola Company across the WPP Open X network, expands his remit to oversee creative vision and output across all of Ogilvy’s capabilities and clients in its largest region. He succeeds
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Our Mumbai correspondent speaks to creative people using their skills and networks to rise up against political oppression across the subcontinent.
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I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders
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Marketers are trained to look for what makes their brand different — to find the rational reason someone should choose them over everyone else. But what if that instinct is no longer working? In the ‘90s sitcom “Seinfeld,” Jerry’s friend George Costanza reaches that same kind of breaking point. Nothing in his life is going
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After working as a concept artist and illustrator in the entertainment industry for several years, Alexander “Minze” Thümler is now focusing on his own graphic novel. That’s provided him with new challenges and also opportunities to try new things beyond his usual approach to his digital art for customers. We asked him to talk us
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GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search visibility that provides a perfect opportunity to test whether optimization for AI answers recommendations is distinct from traditional SEO
Read MoreWhat’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to reinvent themselves over the last 15 years. The marketing organization known as MMA Global, and headed by Greg Stuart for the last decade and a half, is again renaming itself while still employing
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Soho Radio is an online radio station that broadcasts between Soho and New York City. It first opened its doors in Soho’s Great Windmill Street – a location that the Wonderhood Design’s office sits adjacent to. Recently, the studio took on it’s old neighbours rebrand – a new visual universe to mark ten years of
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The Wikimedia Foundation (WMF) reported a decline in human pageviews on Wikipedia compared with the same months last year. Marshall Miller, Senior Director of Product, Core Experiences at Wikimedia Foundation, wrote that the organization believes the decline reflects changes in how people access information, particularly through AI search and social platforms. What Changed In The
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Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the venues],” he said. “It’s something that we were… very concerned about.” Without quite intending to, Mr. Bunny was also pointing out a growing macroeconomic issue:
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