Brand USA Bets on Warmth and Hospitality to Win Back World Travelers

Last month, Bad Bunny explained to i-D magazine why his world tour wouldn’t stop in the United States. “There was the issue of, like, fucking ICE could be outside [the venues],” he said. “It’s something that we were… very concerned about.” Without quite intending to, Mr. Bunny was also pointing out a growing macroeconomic issue:

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