Weareseventeen rebrands as Seventeen, with a suite of bespoke icons inspired by each team member’s personality

This ethos shines in the studio’s new positioning – Odd Minds. ‘Odd’ represents the agency’s dedication to non-conformity and originality, while ‘Minds’ represents the plurality of the business, and the creative heads that come together to make it what it is. It’s also visualised in a suite of personalised icons. “We asked each person to

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Published by itsnicethat.com