Starbucks claims marketing ‘overhaul’ fuelling turnaround

Starbucks claims the decision to “overhaul” its marketing is driving stronger customer perception scores and market share growth. Speaking yesterday (29 October) on the publication of the firm’s full year results, CEO Brian Niccol described the fourth quarter as a “milestone” in the coffee chain’s turnaround, as the business delivered global comparative growth for the

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Published by marketingweek.com