Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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I’m in Barcelona right now for the MWC (Mobile World Congress), and Honor brought me along to report on its latest exciting devices. I had a feeling we’d get to see a demo of the exciting Robot Phone, given that the company already teased this futuristic concept a few months back. But there are two
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When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know something, they ground results in an attempt to fact check themselves. Happy now? TL;DR LLMs don’t search or store sources or individual URLs; they generate
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In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Question: How might adopting an open semantic data standard like OSI change martech vendor selection and integration RFP processes? MarTechBot’s answer: The adoption
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This post was sponsored by Scrunch. The opinions expressed in this article are the sponsor’s own. AI bots are visiting your website, interpreting your content, and shaping how customers perceive your brand, all before a human ever clicks. Here’s how to take control. In This Guide 1. The New Search Focus: Questions You Should Ask 2.
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This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and
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With its broad range of topics, Imagine5 opens up conversations about our place in the world and the collective future we want to strive for. The magazine knows its audience has heard about the problems – it’s solutions that matter; to prevent and protect. That’s what drives social change. For the team, it’s about finding
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New research from BrightEdge shows that while AI Overviews (AIO) has expanded its coverage since launch, it surprisingly doesn’t represent a complete shift away from traditional organic search results, as just over half of queries continue to trigger classic search results. AIO Grows 52% In One Year A twelve-month comparison from February 2025 to February
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Over 40 years ago, former CNN owner Ted Turner attempted to buy CBS but failed. Now, it’s CBS’s turn to take a big merger swing. CBS parent Paramount Skydance has emerged victorious in its bid to purchase Warner Bros. Discovery, the parent company of CNN. The announcement is raising many questions about the news network’s
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Adam Biddle is the CEO and founder of GH05T, a social media agency merging the worlds of creativity and performance. Transitioning from celebrity social media maverick to corporate expert, Adam has worked with a diverse collection of clients, from Charli XCX to HSBC, all while staying under the radar. Throughout his 15 years building GH05T,
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For the past couple of decades, SEO has been about linear visibility. Your website ranks for more keywords in higher positions, which, in turn, drives more clicks, and has been benchmarked by total opportunities in search (MSV) and ranking comparisons against your competitors. This model worked well because search operated within a shared reality, and
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AI agents are spreading quickly across organizations. They’re replacing specific components, layering on top of existing systems and introducing something fundamentally new: probabilistic decision-making inside deterministic architectures. The question isn’t whether to use agents. It’s whether you’re deliberately architecting how they operate within your business. Without clear boundaries, complexity scales faster than value. Here’s a
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Guggenheim Bilbao — Architecture and Light Designed by Frank Gehry, the Guggenheim Museum Bilbao is a masterpiece that transformed both the city and contemporary architecture. Its curving titanium forms reflect light in ever-changing ways, turning the building into a living organism. This photographic series by Bear&Terry explores that grandeur, capturing the dialogue between Gehry’s design
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Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel. The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the approach to optimization is
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Content marketplaces promise publishers potential wins: more distribution, increased visibility, reduced unlicensed AI scraping and new revenue opportunities. But without meaningful demand on the buy side, the model risks becoming another supply-heavy experiment that doesn’t shift the revenue needle for publishers. A variety of content marketplaces are emerging. From TollBit’s licensing platform to Dappier, and
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INT: With a project that is five or six years in the making, how much has changed along the way, and how do you stay motivated? SM: Luke, Johannes and Chris Lawson (who I share a studio with and who’s working on a book for Schengen), I couldn’t have done it without them, that’s what
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Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new
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Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions. Following Warner Bros. Discovery’s announcement on Feb. 26 that Paramount’s new offer of $31 per share was superior to its deal with Netflix, the streamer’s co-CEOs, Ted Sarandos and Greg Peters, said their company is out as “the deal
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Whether we like it or not, AI is permeating almost every aspect of our lives, including the world of advertising. While some audiences remain sceptical about the technology, AI ads are becoming increasingly popular, with huge global brands like McDonald’s and Samsung receiving criticism for their artificially augmented campaigns. But is this shift a sign
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Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword
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One of the biggest priorities for marketing teams is managing the transition from conventional search to customers and prospects using AI for research. Although SEO remains essential, it’s critical that your brand appears in AI search summaries and chatbot answers. Marketers are being bombarded with advice and recommendations on how to run generative engine optimization
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