‘Only brands with soul thrive in the slop-era’: why AI ads fail and what we can learn

February 28, 2026

‘Only brands with soul thrive in the slop-era’: why AI ads fail and what we can learn

Whether we like it or not, AI is permeating almost every aspect of our lives, including the world of advertising. While some audiences remain sceptical about the technology, AI ads are becoming increasingly popular, with huge global brands like McDonald’s and Samsung receiving criticism for their artificially augmented campaigns. But is this shift a sign

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Published by creativebloq.com

‘Only brands with soul thrive in the slop-era’: why AI ads fail and what we can learn | The Gradient