Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
Read MoreTom Pelling joined London’s Nicer Tuesday stage in December to talk about his time at the branding agency DixonBaxi. The talk gave the audience an insight not just into how DixonBaxi works, but how a branding agency should work – from taking “creative sabbaticals” to help designers connect with each other to letting “knowledge become
Read More
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest. An updated report from Adobe Express, published February 17, surveyed 807 consumers and 200 small business owners in the
Read More
The Numbers $847 million: Revenue for Q4 2025, up 14% year-over-year. Growth slowed compared to 22% YoY in Q4 2024. $2.9B: Revenue for 2025, up 18% YoY, down from 26% in 2024. $2.9B: Revenue for 2025, up 18% YoY $678 million: Revenue guidance for Q1 2026. Almost 100%: The number of clients using its core
Read MoreLet me tell you something uncomfortable: most recruiters are busy the way hamsters are busy. Constant motion. Zero progress. And at the end of the day, the wheel just keeps spinning. We’ve built an industry that worships activity over output. Calls logged. Emails sent. Reqs opened. We’ve confused the metrics of effort with the metrics
Read More
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding
Read More
AI has made publishing faster and easier than ever. And the result is saturation. As AI lowers the barrier to production, the web is filling with content that is technically sound, reasonably optimized, and increasingly indistinguishable. When everything looks polished and competent, standing out becomes harder. AI has changed content output, but users still arrive
Read More
Salar Pools In arid high-altitude landscapes, shallow saltwater pools form in isolated depressions where water has no outlet. Intense sunlight, extreme evaporation, and high mineral concentrations create an otherworldly environment, where water transforms into vibrant hues of red, pink, and orange. These colors are produced by microscopic life—halophilic microorganisms and algae – that thrive in
Read More
PPC Automation is finally delivering on its promise… if you know how to structure Google Ads for more profit. What’s the best way to allocate ad spend? With Performance Max auto-piloting PPC campaigns and keyword monitoring on the back burner, how can I ensure shoppers purchase our products? Watch on-demand to see how these PPC
Read More
The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a coherent strategy or the necessary tools. Those are the top-line findings of new research released yesterday from marketing intelligence
Read More
Determined to prioritise this sense of place in their branding for the music festival, the pair started out their design research with some fieldwork: “We began by looking into the local fauna and flora around the festival site in Innsbruck,” Vincent says. “The mountain panorama, grass, hills and wide open views are key to Gabonsa’s
Read More
If more than half the web runs on a content management system, then the majority of technical SEO standards are being positively shaped before an SEO even starts work on it. That’s the lens I took into the 2025 Web Almanac SEO chapter (for clarity, I co-authored the 2025 Web Almanac SEO chapter referenced in
Read More
Ahead of its Feb. 25 premiere of the 50th season, Survivor, the long-running CBS reality show, invited fans from across the country to celebrate the milestone by participating in a real-life version of the game, the Survivor 50 Challenge. Produced by the creative and experiential studio Tool, the Survivor 50 Challenge brought the show’s core
Read More
Steam Next Fest is in full flow, and as usual, gamers have just one week (six days from today) to find their favorite demos among thousands of choices. There are currently 3,455 games participating in the event. That number alone can make it hard to find the diamonds in the rough. But some gamers are
Read MoreShared and paid make the PESO Model® move. Gini Dietrich shows you how to use them to distribute proof and amplify proven signals without wasted spend. The post How Shared and Paid Media Make the PESO Model® Operating System Move first appeared on Spin Sucks.
Read More
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO
Read More
Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal in Salesforce’s latest State of Marketing report. The AI revolution in marketing is already operational. Nearly 4,500 marketers surveyed globally confirm that expectations are rising faster than most
Read More
div:not(.PrimaryNav-siteSearch-yuO) :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-hamburgerMenu-iBG :focus-visible{outline:1px solid var(–be-one-off-custom-outline-color, var(–be-accessibility-outline-color));outline-offset:3px}.PrimaryNav-transparentStrip-u4D :focus-visible{outline:1px solid #fff;outline-offset:3px}.PrimaryNav-transparentStrip-u4D .PrimaryNav-skipContent-y_5,.PrimaryNav-transparentStri
Read More
SerpApi filed a motion to dismiss Google’s federal lawsuit, two months after Google sued the company under the DMCA for allegedly bypassing its SearchGuard anti-scraping system. The filing goes beyond disputing the technical allegations. SerpApi is challenging whether Google has the legal right to bring the case at all. The Standing Question SerpApi’s core argument
Read More
The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share of GroupM’s proprietary inventory that its own largest clients weren’t allegedly using. Google, its biggest U.S. client at
Read MoreArtist Joe Bloom joined us at December’s Nicer Tuesdays event in London to talk about how his frustration with the “one million and one” interview skits he encountered whilst doomscrolling led to the creation of his loved series: A View, From A Bridge. He also spoke his love of “non spaces”, and shed light on
Read MoreFor more professional opportunities join our newsletter.
