How CBS Survived and Thrived With a 50-State Scavenger Hunt for Survivor 50

Ahead of its Feb. 25 premiere of the 50th season, Survivor, the long-running CBS reality show, invited fans from across the country to celebrate the milestone by participating in a real-life version of the game, the Survivor 50 Challenge. Produced by the creative and experiential studio Tool, the Survivor 50 Challenge brought the show’s core

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