Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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NewzDash published an analysis comparing Discover visibility before and after Google’s February 2026 Discover core update, using panel data from millions of US users tracked through its DiscoverPulse tool. It compared pre-update (Jan 25-31) and post-update (Feb 8-14) windows across the top 1,000 domains and top 1,000 articles in the US, California, and New York.
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It’s been two weeks since the Super Bowl, but the most important data from advertising’s biggest night lands now, after the noise has died and the industry has moved on to arguing about something else. That’s the problem. Every year, the game becomes a weeklong festival of hot takes, rankings, and creative commentary. The game
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An upcoming indie game looks like a great example of how game worlds can play with the laws of physics. Orbifold, which is being development by four-man team Wild Vector Games, takes place inside a series of spheres, creating an opportunity for mind-bending traversal mechanics. Orbifold is described as a frantic first-person shooter with roguelike
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The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a
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When Gmail rolled out a new “Manage Subscriptions” feature last summer, we knew it would make an impact, particularly for brands that didn’t lean into segmentation and automated journeys and instead peppered users with frequent messaging that lacked personalization. Six months in, the impact is deeper than we expected. Unsubscribe rates are up an average
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Measure Up. Stand Out. Meet the new Metron — built around you, down to the millimetre. We know your desk is where ideas start, deadlines get met, and creativity happens. That’s why Metron is more than stationery. We’re your everyday office partner — here to help you organise, create, and grow. A bold new identity
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Hiring a digital marketer is no longer about finding someone who knows a few platforms well. Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules
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Lamenting your diminishing LinkedIn reach? It’s not a bug in the system, it’s the effect of too much content impacting its value. But there is a different approach. Source
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Garnering viral attention on Instagram right now is artist, naturalist and crossing guard Christine Tyler Hill, who works in Burlington, Vermont – the main character of her mini-zine The Cloud Report. Having been a crossing guard in her neighbourhood for the past two years, this printed monthly newsletter shares observations from “the intersection and beyond”.
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Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business risk. In the years ahead, SEO performance will not be determined by better tactics, better tools, or even better talent. It will be determined by whether leadership understands what SEO has become and restructures the
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Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings. The activity is early and fragmented, with adopters spread out across traditional financial institutions, the crypto world, and investment firms, but it’s given rise
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There’s a claw machine sitting in Moco Museum in London right now, and inside it hangs an authentic Hermès Birkin bag worth over £10,000. You’re invited to play. Interested? Well, who wouldn’t be? There’s just one problem. You will not win. The game is, by the creators’ own cheerful admission, completely and utterly rigged. The
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More leads don’t matter if they aren’t answered or followed up with at the right time. What happens when clients don’t answer inbound leads? How do you prove marketing ROI when leads don’t turn into booked appointments? How much revenue, or trust, is lost to slow response times? Watch on-demand to learn how agencies are
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After ceding the top spot for one week, Netflix’s Stranger Things recaptured the streaming crown in Nielsen’s Top 10 Overall Streaming chart for the week of January 19. Stranger Things bounced back with 1.66 billion viewing minutes for the recorded week, edging out Paramount+’s Landman, which also reclaimed its No. 2 position with 1.615 billion minutes
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At the heart of J.Lindeberg, founded in 1996, lies a bold contradiction — the refined world of fashion and the raw pulse of sport. These two forces, distinct yet inseparable, carries a tension that allow for something electric to happen. J.Lindeberg reached out to SDL to shape a new direction for the brand and we
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This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post,
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The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us. HubSpot kicked off 2026 with a batch of updates that feel intentionally practical. January’s releases focused on smoothing out the parts of HubSpot teams touch every day: workflows, lifecycle stages, segmentation, reporting and
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Genie Wu’s design “begins with a double take”. When living between Taiwan and the United States, the designer learned that meaning is never fixed, it simply shifts and reshapes with every culture and point of view. “That habit of looking twice informs how I approach every project. I treat the world as layered, where everyday
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Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms. Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign
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Conversations about AI in influencer marketing centre heavily around managing workflows and increasing post frequency. But as the creator economy evolves interest is increasing in AI-generated influencers. AI influencers have technically been around for around a decade, with one of the most popular, Lil Miquela, making her Instagram debut in 2016. Another, Mia Zelu, went
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