How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

It’s been two weeks since the Super Bowl, but the most important data from advertising’s biggest night lands now, after the noise has died and the industry has moved on to arguing about something else. That’s the problem. Every year, the game becomes a weeklong festival of hot takes, rankings, and creative commentary. The game

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Published by adweek.com