Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and not because your reader gets bored. But because large language models have a repeatable weakness with long contexts, and modern AI systems increasingly squeeze long content before the model even reads it. That combo creates
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Google is rolling out Scenario Planner, a no-code tool designed to make its Meridian marketing mix model accessible to marketers who do not have a data science team on speed dial. Marketing mix modeling has long promised rigorous, data-driven budget optimization. The problem has always been usability. Scenario Planner aims to change that by turning
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Debuting in 2025, Korttelit was an art event involving some of the leading Finnish artists that took place in the heart of Helsinki. Curated by Miro-Benjamin Lindström, the event brought a selection of contemporary art into the Torikorttelit area, spreading across windows, outdoor spaces and other unique sites. To match the seasonal theme, and to
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Google Chief Scientist Jeff Dean said Flash’s low latency and cost are why Google can run Search AI at scale. Retrieval is a design choice, not a limitation, he added. In an interview on the Latent Space podcast, Dean explained why Flash became the production tier for Search. He also laid out why the pipeline
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Since taking over as Unilever CEO in March 2025, Fernando Fernandez has been clear in his belief that creator marketing is what will drive impact for the consumer goods giant over traditional advertising channels. Speaking to an audience of investors at the Consumer Analyst Group of New York (CAGNY) conference yesterday (17 February), Fernandez has
Read MoreAnimate Jack is reliving the golden age of 2D animation and he definitely brought it to December’s Nicer Tuesdays in London. His talk detailed how he was discouraged from pursuing certain illustration styles, before taking matters into his own hands and owning his unique anime and cyberpunk-inspired style. With clients such as Troye Sivan, Coldplay,
Read MoreAll of the generative search changes have people on edge, but there isn’t much to worry about. Gini Dietrich has all of the things to consider in your owned and earned media efforts. The post Optimizing Content for Generative Search, AI, and SEO first appeared on Spin Sucks.
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When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI search analytics firm Peec AI found that a large share of those background queries run in English, even when the original prompt was in another language. Peec AI analyzed over 10 million prompts and 20
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Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms. “I never have a day where I’m making less than $200,” said Josh Horton, who has amassed 624,000 followers
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Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers Conference in March, promising to let developers generate full casual games from a simple text prompt. Bromberg described it as a
Read MoreRecognition is essential for motivating teams, enhancing job satisfaction, and driving business success. Mike Szczesny shares how to implement this practice. The post The Enduring Value of Recognition In Creative Industries first appeared on Spin Sucks.
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I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory
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The social influence publisher ATTN: appointed former BuzzFeed and Complex Networks executive Edgar Hernandez as its first chief commercial officer. Hernandez, who started Feb. 17, will oversee the company’s sales organization and lead its go-to-market strategy across branded content, agency services, intellectual property, and social media partnerships. The hire comes as the media company and
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The Netherlands Covered In Snow I always like to look back on the photos I take. It takes me back to the moment and relive the memories. For me, that’s an important part of photography. Last January we had lots of snow in the Netherlands. In a month where I was supposed to be in
Read MoreEvery successful PESO Model© program begins with owned media. Without it, Gini Dietrich says you have nothing to share, nothing to help earn credibility, and nothing to amplify. The post Using the PESO Model© In a Communications Campaign first appeared on Spin Sucks.
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This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show
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Every year, marketers analyze performance data from the holiday shopping period to understand how consumers are buying and where marketing strategies are working. While topline growth always draws attention, the most valuable insights often come from how purchases happen rather than how much was spent — defying last year’s pessimistic forecasts. Despite ongoing concerns around
Read MoreAt November’s Nicer Tuesdays in London, we were visited by Brooklyn-based design studio Porto Rocha led by duo Leo Porto and Felipe Rocha, but the two make sure to clarify that the studio is so much more than themselves. Leo and Felipe took the audience through their key projects and high-caliber design work as well
Read MorePaul Gomes delves into how AI is revolutionizing SEO and how communicators can use it to stay ahead of competition. The post The AI-SEO Connection: Tips to Boost Your Online Presence first appeared on Spin Sucks.
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Google is updating how links appear in AI Overviews and AI Mode. Groups of links will appear in a pop-up when users hover over them. Link icons will be more descriptive and prominent. Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses
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