Unilever CEO claims era of ‘corporate big brand’ ads is over

Since taking over as Unilever CEO in March 2025, Fernando Fernandez has been clear in his belief that creator marketing is what will drive impact for the consumer goods giant over traditional advertising channels. Speaking to an audience of investors at the Consumer Analyst Group of New York (CAGNY) conference yesterday (17 February), Fernandez has

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Published by marketingweek.com