Creators eye Snapchat as a reliable income alternative to TikTok and YouTube

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms. “I never have a day where I’m making less than $200,” said Josh Horton, who has amassed 624,000 followers

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Published by digiday.com