What the rise of AI influencers means for marketers

Conversations about AI in influencer marketing centre heavily around managing workflows and increasing post frequency. But as the creator economy evolves interest is increasing in AI-generated influencers. AI influencers have technically been around for around a decade, with one of the most popular, Lil Miquela, making her Instagram debut in 2016. Another, Mia Zelu, went

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Published by marketingweek.com