Ai compute is the new TV upfront

March 2, 2026

Ai compute is the new TV upfront

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s introducing a new and

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Published by digiday.com

Ai compute is the new TV upfront | The Gradient