Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Ciara Neufeldt Community is close to ceramic artist, craftsperson, and facilitator Ciara’s heart. Her practice uses clay to bring people together with the “therapeutic aspects of tactile making”, Ciara shares. She first came to ceramics during university, where access to the department allowed her to fall in love with the practice. And so, Ciara is
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WordPress has created three new plugins that make it easy to add OpenAI, Google Gemini, or Anthropic Claude integration for the PHP AI Client SDK. The plugins enable text, image, function calling and web search support. Requirements For Using WordPress AI Plugin PHP 7.4 or higher is required to use these plugins and of course
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This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In digital media, nothing is certain except death and the enduring dominance of live sports. In recent years, the frenzy surrounding athletic content has reached
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Established in the early 1990s, Digital Domain has sustained its profile as a major presence in visual effects, contributing to hugely popular movies that have included the iconic Avengers: Infinity War and Avengers: Endgame. A distinctive aspect of its work over the past decade and a half has been in facial performance-capture and its realisation
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If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that can be revised to help you show up more prominently in AI search answers — we’ll call this AEO throughout the article. I’m getting bombarded with brand marketers’ questions about how to get AEO traction these days.
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Gilles Villeneuve is one of Formula One’s most iconic figures. Not because of championships, but because he changed what racing looked like. His legacy is built on instinct and style rather than statistics. Decades after his passing, Gilles’ presence lived mostly through archival footage and scattered memorabilia. Despite his stature, there was no unified visual
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A security advisory was issued for two vulnerabilities affecting the Seraphinite Accelerator WordPress plugin that’s installed in over 60,000 websites. The vulnerabilities can be exploited by any logged-in user with a minimum subscriber-level access. The Seraphinite Accelerator WordPress plugin flaw allows authenticated attackers to retrieve internal operational data from a website and also make unauthorized
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Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But it didn’t stop Ralph Pardo, CEO of Omnicom Media North America, from speaking at Digiday’s spring Media Buying Summit, which is wrapping up today in Nashville. Although careful with his choice of words
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Although the label started in Brazil in 2018, it’s traditional Foutas (handwoven, flat textiles) are currently crafted by artisans in Tunisia, the founders’ homeland. With a shift of production to Brazil, Fouta Harrissa’s goal was to “visually connect the brand to the country”, without cutting ties to Tunisia, shares lead designer Solenn. The team decided
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics
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X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions. X’s head
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Apple has just dropped five new releases, and today’s announcements seem aimed squarely at the creative market. While yesterday’s iPad Air was sort-of exciting for some creatives (digital artists will like the M4 speed), today is much more meaningful. In short we’ve got: New MacBook Pro M5 Pro and Pro Max, MacBook Air M5 and
Read MoreLearn how to run the PESO Model® as an operating system, not four separate tactics. Gini Dietrich walks you through how to use integration to build momentum. The post Why the PESO Model® Falls Apart Without Integration first appeared on Spin Sucks.
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Builderius has released an experimental AI integration that connects Anthropic’s Claude to live WordPress projects through the Model Context Protocol. The release enables the AI to read the full state of a Builderius template and apply structural changes directly inside the visual development environment. Instead of generating isolated snippets of code, the system operates on
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Google has quietly published a new help page explaining how its Universal Commerce Protocol works, giving merchants a clearer look at how checkout flows now operate across Google surfaces. The new documentation breaks down how UCP and its UCP-powered checkout enable a native Buy button that keeps the entire transaction on Google properties. The merchant
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There has recently been a fair bit of drama about Google’s patent about generating landing pages instead of sending users to websites. While it’s true that the patent is about creating landing pages it’s absolutely not true that it’s about doing it for all pages that are low quality. In fact, the patent only describes
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Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is shaken. In the midst of scale and promises of AI-enabled tech efficiencies, BBDO is repositioning itself to court clients more proactively. The Omnicom-backed creative agency this month revamped what traditional account leadership looks
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In answering your creative career conundrums we realise that some issues need expert support, so we’ve collated a list of additional resources that can support you across things that might arise at work. If You Could is the jobs board from It’s Nice That, the place to find jobs in the creative industries. Want to
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Ranking in Google’s top 10 is a weaker indicator of being cited in AI Overviews than it was last year, according to an updated Ahrefs analysis. The study examined 863,000 keywords and 4 million AI Overview URLs. It found that 38% of cited pages also appeared in the top 10 results for the same query.
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Paramount ads leader Jay Askinasi is making moves. Today, Askinasi, in an internal memo obtained by ADWEEK, announced that Paramount is hiring Danielle Carney, Amazon Ads’ former head of live sports and video sales, as its new head of U.S. ad sales. The company is also bringing on Chris Brady, former Tribeca Enterprises president and
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