With Netflix Out, Paramount and WBD Could Reshape TV Advertising

Netflix is out; Paramount is in; and—like Paramount’s logo—the ad industry has a mountain of questions. Following Warner Bros. Discovery’s announcement on Feb. 26 that Paramount’s new offer of $31 per share was superior to its deal with Netflix, the streamer’s co-CEOs, Ted Sarandos and Greg Peters, said their company is out as “the deal

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Published by adweek.com