Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost of doing business. Cannes (this year from June 22 to 26) has long been the industry’s can’t miss event. Yes,
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Each soap has its own visual world, with packaging design full of colour and decorative details, and a prescription or spell-like piece of copy that sits on the back of each box — texts that the designer found funny, fascinating and altogether quite bizarre. Initially keen to collect a number of soaps and document them
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There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held performance back before. This view
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This week has been another revolving door of hires and promotions at brands, from chief marketing officer (CMO) exits to marketing reshuffles. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending April 10. – Kate Rouch is stepping down as CMO of OpenAI to focus
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Wybe Magermans is the director of strategy & growth at WMH&I, an award-winning branding agency embracing creativity shaped by insight and intuition. Beginning his career as an architectural designer in the Netherlands, Wybe went on to work with agencies like Fitch and Pearlfisher before joining WMH&I, where he has since influenced iconic brands such as
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Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and completes purchases. Perplexity Comet researches across tabs. But none of these agents sees your website the way a human does. This is Part 4 in a five-part series on optimizing websites for the agentic web.
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There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it safe and go with the crowd favorites when serving a prestigious food critic, rather than the special new menu the chef had planned. The critic is
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We were invited by Droga5 São Paulo to produce this environmental awareness campaign for SOS Oceano, addressing the direct relationship between the oceans and life on land. Starting from an idea, we structured the project through its process, curating collaborators such as Joules & Joules Laboratory, responsible for developing the natural pigments, and Estúdio Elástico,
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An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing them by business model, content
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The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Pfizer officially transitioned its SEO and AI discoverability efforts to its in-house team this week, according to a LinkedIn
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For Jessica Dimcevski, founder and creative director of the New York branding studio Blurr Bureau, developing the visual identity for Yes! Apples, a collective of small, family-run apple orchards in New York, came pretty close to the dream brief. It’s one that’s quite rare for a design team to come by, because the produce aisle
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Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related penalty. His answer suggests the situation may not work in the way many assume. An SEO asked on Bluesky whether a site that has what they described as a “link penalty” could affect the value
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On Friday, the YouTube creator Jesse “Jesser” Riedel announced the formation of JesserCo., a new parent company that will unite his growing portfolio of businesses under a single structure. The 27-year-old Jesser will remain founder, while Zach Miller, who previously served as president of Bucketsquad, Jesser’s apparel brand, has been elevated to president of JesserCo.
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I knew the Bose QuietComfort Ultras by reputation. Since their arrival in 2023, these headphones have become famous for the most freakishly impressive
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Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview with Stripe CEO Patrick Collison. As SEJ’s Roger Montti reported, Pichai described a version of search where users have “many threads running” and are completing tasks rather than browsing results. But the interview covered more
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Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according to Dell’s ecommerce lead. Dell is seeing more visits from platforms like ChatGPT, Perplexity and Claude, according to Breanna Fowler, head of global consumer revenue programs. The increase is noticeable, but
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Google keeps coming back to the same message this year: your AI is only as good as the data feeding it. That message has shown up across the Ads Decoded podcast, Data Manager updates, tagging guidance, partner integrations, and now even developer-focused content like the Ads DevCast podcast. It seems to reflect a broader shift
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OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout to Google Ads — is a test within a test accessible to only a handful of advertisers. But it represents
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Hermès also had Linda illustrate a huge campaign to welcome in the new year at the start of 2026, where her Lithograph style was brought to life in a series of animations, made in collaboration with French animator Quentin Klein. “The texture of the material and the handcrafted quality were aspects that particularly interested them,”
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