How marketers justify Cannes Lions budgets in economic downturn

Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost of doing business. Cannes (this year from June 22 to 26) has long been the industry’s can’t miss event. Yes,

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Published by digiday.com