What 400 Sites Reveal About Organic Traffic Gains

April 12, 2026

What 400 Sites Reveal About Organic Traffic Gains

An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site gained or lost estimated organic traffic over the past 12 months. Shepard classified sites by revisiting many of the same ones covered in Lily Ray’s December core update analysis, categorizing them by business model, content

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Published by searchenginejournal.com