Why Your New SEO Vendor Can’t Build on a Broken Foundation

April 13, 2026

Why Your New SEO Vendor Can’t Build on a Broken Foundation

There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a new agency or consultant takes over performance. Many businesses assume that fresh expertise should lead to quick wins, as if changing vendors resets everything and removes the issues that held performance back before. This view

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Published by searchenginejournal.com

Why Your New SEO Vendor Can’t Build on a Broken Foundation | The Gradient