Agents drive more ecommerce traffic, but conversions lag

Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according to Dell’s ecommerce lead. Dell is seeing more visits from platforms like ChatGPT, Perplexity and Claude, according to Breanna Fowler, head of global consumer revenue programs. The increase is noticeable, but

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Published by martech.org