Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust your impression data, and what Google’s CEO thinks AI will do to software security. Here’s what matters for you and your work. March 2026 Core Update Is Complete Google’s March 2026 core update finished rolling
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New roles: More than two years after her return to CNN, Alex MacCallum is taking on additional duties as she was named the news network’s chief operating officer. In a memo to staffers obtained by TVNewser, CNN CEO Mark Thompson said MacCallum’s promotion comes as she has “already achieved an impressive set of critical accomplishments
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Mangled nightmares like the Coca-Cola AI advert and the withdrawn McDonald’s Christmas ad show that AI-generated video is still of dubious usefulness as a finished creative asset. Meanwhile, OpenAI’s closure of Sora has raised questions again about whether there’s demand for it and whether it can be both safe and profitable given the amount of
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I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five most interesting things I learned. 1. Search Will Still Exist In The Future, But Much Of It Will Be Agentic Sundar was asked if agents would replace Search. He said: “If I fast forward, a
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Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say email is either “very” or “extremely” important to their organization’s success, which tells you pretty quickly that this is still a core business channel. The problem is that importance and measurability are
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THE X-MEN SERIES A visceral reimagining of Marvel’s mutant lineage, stripped of cinematic polish and returned to a raw, handcrafted state. In this series, I explored the intersection of biological evolution and graphic surrealism, treating each character not as a superhero, but as a textured atmospheric study. By utilizing a bespoke 3D workflow, blending Cinema
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A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis revealed 134 domains experiencing confirmed visibility losses and 32 with gains. SISTRIX determined these figures by examining 1,371 domains showing significant visibility changes, then applying filters such as a 52-week Visibility Index history, 30 days
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People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the threshold only kick in when it’s a human face, a product claim or a body that never existed? These feel
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Lizzy Stewart is back with her second illustrated novel, The Wreck, following her much acclaimed debut Alison, and it’s a beauty. Described as ‘genre-defying’ for good reason, it combines comic panels, fully written prose and full-page painted illustrations, challenging the limits of what a book can be. “I’ve always thought I made books the way
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Everyone is scrambling to incorporate AI. But what takes priority? Is generative engine optimization (GEO) replacing traditional SEO? Should you shift budget from traditional SEO to AI content experiments? Watch this on-demand SEO webinar to see how to prioritize SEO vs. AI search based on your business model. Before You Reallocate SEO Budget, Validate Where
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Mobile adtech giant AppLovin is shaking up its upper ranks with a new chair of the board and the impending departures of both its chief technologist and its chief legal officer. Adam Foroughi, AppLovin’s CEO and cofounder, stepped down as chairman of the board last week, according to an SEC filing made Tuesday. He was
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For anyone questioning the point of NASA’s Artemis II lunar flyby, we finally have an answer. With the incredible moon photos from Artemis II handing Apple iPhone ad ops, people have been revisiting previous lunar imagery, and they’ve made a startling discovery. We’re all familiar with the ‘man in the moon’ formed by the dark
Read MoreAI can scale your PESO Model strategy, but it can’t replace judgment. Shelly Verkamp explains where AI adds value and where human insight is irreplaceable. The post AI Runs the System. You Run the Strategy. first appeared on Spin Sucks.
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The next time you ask an AI what product to buy, which agency to hire, or which software platform actually works, pay attention to where the answer comes from. Increasingly, it does not come from the vendor’s own website. It comes from a stranger’s Reddit comment written eighteen months ago, upvoted 847 times by people
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Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools and positioning itself closer to
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This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. Improving search visibility across traditional and AI search requires evolving our methods and updating how teams work together to improve outcomes. Content teams and SEO teams have always needed each other. But with AI search raising the bar on
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As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 — bumping up from 5,400 to 6,500 expected this year, according to its co-founder and leading man, Christian Muche. According
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EG:Even though you have these new typefaces, what feels consistent is the general typographic eclecticism and page structure the magazine has always had. Did the grid change at all? GB:The grid is relatively similar. We like that seven-column grid – it has a smaller column where you can put captions and that kind of thing which
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I’ve been putting this one off. Not because the argument is hard to make – it isn’t – but because the behavior it’s about has been a fixture of the SEO industry for as long as I’ve worked in it. The shiny new object arrives, the FOMO kicks in, the conference decks update, and an
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