Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Anyone with an email address has probably been contacted by a supposed Nigerian prince at some point. The spam messages offering riches from air in exchange for your bank details were once so widespread that they became a running joke. Fortunately, most people probably now know that these generous offers don’t come from genuine royalty.
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Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3 Instant. The analysis comes from the French SEO consultancy and draws on data from Meteoria, an AI visibility-tracking platform that monitored 400 prompts daily over 14 weeks, producing 27,000 comparable responses. Average unique domains per
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There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. Somewhere in that volume, your customers are quietly drowning — overwhelmed, underserved, and one bad experience away from choosing someone else. You’ve probably felt it on your team, too. Another
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A Visual Infrastructure Built on Trust The identity system was developed as a modular visual framework that reflects the logic of an advisory ecosystem. The symbol is constructed from interconnected nodes, representing: data points, client touchpoints, AI intelligence layers, a network of trust. When combined, these nodes form a unified cluster that visually expresses how
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1. Identify Which AI Platforms Are Driving Your Visitors Each LLM and answer engine has different logic, leading to different outputs for the same prompts. It’s important to understand which AI chatbots are aligned with your brand before making decisions that inform a larger AI search or SEO strategy. Different LLMs Are Driving Leads In
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At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in the industry: artificial intelligence. There are the tech vendors, scanning attendee name badges to find a willing participant from a brand or retailer to pitch their latest AI-powered upgrade. There
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Collaboration is a big part of A Rabbit Foot’s ethos: in 2024, ARF launched the Noir issue, for which the team collaborated with Nadia Lee Cohen to reimagine a photograph by Enquire Mentendes, marking a turning point for the magazine. Following that, ARF produced an iconic shoot of Sean Baker and Mikey Madison in celebration
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Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash be your next content management system? Here are six reasons why EmDash may be the content management system of tomorrow… but not today. 1. EmDash Is Not User Focused Cloudflare’s biggest selling point for its
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It’s an eclectic mix this week, from KFC’s bopping Colonel Sanders to a true-crime parody investigating “territorial disputes over cosmetic jurisdiction” from e.l.f. Cosmetics. Elsewhere, there are not one, not two, but three Robert Pattinsons in his debut for 1664; unlikely collabs between McDonald’s and K-Pop Demon Hunters plus Liquid Death and Taylor Morrison; and
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Kevin Beckers didn’t start out making characters, which kind of explains why his work feels a bit different straight away, as his roots are in architectural visualisation and product rendering, work where everything has to be clean, precise, and believable, which still runs through what he does now, even as things have loosened up creatively.
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This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution from SEO to AAIO. Part 2 explored how to get your content cited in AI responses. This article goes deeper: the protocols forming the infrastructure layer that make everything else possible. The early web needed
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Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right now all circle back to a similar issue: How do you govern AI that’s already being used across your organization? Don’t ask. Assume AI is already being used, with or
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This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What checks can I do to confirm this, and what can I do about it?” Click fraud is easily one of the most frustrating pitfalls in managing a paid media account. Whether it shows up as
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Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it’s finally figured out what they should become. It’s building what it describes internally as an “orchestration and intelligence” layer that sits above ad tech rather than alongside it. The idea: plug every relevant media marketplace partner – demand-side
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There’s semantic lore behind Bravas Graphix, a Brussels-based design duo composed of Paul Peyrolle and Jules Rousselet, who describe themselves as the “two protagonists” behind the mini-studio. Bravas comes from the dialect local to Sommières, a village between the Camargue and the Cévennes, where the duo are from, and it means brave or kind. In
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WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s Oscars slap, telling Cloudflare to keep the WordPress name out of their mouth. Cloudflare’s CEO responded with a tweet that invoked the WordPress name. Mullenweg ultimately edited his blog post to tone it down. Screenshot
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These are the morning show ratings for the first quarter of 2026 and the week of March 23. First Quarter 2026 The conclusion of the first three months of 2026 continued with the status quo, with NBC News’ Today being the most-watched morning show in total viewers and the Adults 25-54 demo. It’s now back-to-back
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When it comes to personal work, Felix Riaño is always looking for “happy accidents”. Born and raised in Colombia and currently working in the UK at Atomhawk, he draws inspiration from comics, movies, and weird internet stories. Felix is a senior concept artist whose work sits at the intersection of technical precision and imaginative world-building.
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When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody wants to read. That’s not a knock on the people doing the work. It’s a structural problem created by an industry that optimized for volume at
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