Canva expands into marketing automation with new acquisitions

April 9, 2026

Canva expands into marketing automation with new acquisitions

Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further into marketing execution. These are just the latest in a series of acquisitions that make it clear Canva is expanding beyond creative tools and positioning itself closer to

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Published by martech.org