Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself; Meta and Google routinely both claim credit for the same conversion. Not to mention studies we have done reviewing one transaction at a time to find out organic search or Google Shopping transactions were being
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You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a page you never intentionally visited. That’s called “back button hijacking,” and Google is cracking down on the practice. Execs warned website owners
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Jean Pierre Consuegra and Leo Horton muse on the beauty of long timelines, the power of the Instagram DM and why creative partnerships are best when you’ve got different specialisms to bring to the table.
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On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San Francisco and said something you almost never hear from a tech CEO: Growth is the problem. Anthropic had planned for a 10-fold expansion. What it got was 80-fold growth in Q1, on an annualized basis.
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Sunday’s episode of 60 Minutes saw Anderson Cooper sign off from the news magazine after 20 years. During the Overtime portion of 60 Minutes, Cooper reflected on his time at the CBS News program, calling it a “hell of a ride.” The segment looked back at the numerous stories he filed for the program, with
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In honour of its 20th anniversary, Spotify recently launched a celebratory new campaign looking back at its golden years, and with it came a new app icon. While at first I was blinded by the logo’s glitzy disco ball design, I’ve become increasingly disgruntled by its presence on my carefully curated home screen, and it
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Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation, reduce headcount, cut costs, and scale output. As someone who has spent the last decade helping companies recover from Google algorithm updates, my spidey senses
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Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of Epsilon in 2019 and Lotame in 2025, the announcement of the LiveRamp acquisition speaks much more to the potential of agentic AI. LiveRamp is a data collaboration
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Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question. But as cookie tracking and user signals declined and analytics shifted toward sampling (what we refer to as the “signal-loss era”), we’ve lost some of
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Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies, especially as its former parent
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The work of Lucien Freud (who himself will soon be depicted on the big screen in the upcoming film Moss & Freud, played by Derek Jacobi) informed the style of unfinished Christopher paintings which, in the film’s world, were begun by Sklar in the 1990s. For that reason, Freud and “figurative painters from the end
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I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their perspective, nothing was being done to fix it. The SEO saw it very differently. They had submitted more than 1,400 tickets over the previous 18
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Publicis Groupe has agreed to acquire LiveRamp for $2.2 billion all-cash deal, the French holding company said Sunday. Publicis is betting the acquisition will position it as a leader in agentic transformation—or the use of AI agents to automate and collaborate on corporate workflows. “Where we truly need LiveRamp is to win a fair share
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As a society, many of us often have a good whinge about the price of things, but skincare brand The Ordinary is here to prove that it could be much worse. Its new pop-up shop, the Markup Marché, has attracted attention for its obscene price tags, from $175.90 bananas to $305.90 avocados. And how can
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Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines in search traffic. Lynch said:
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Marketing teams have more ways than ever to create, distribute, adapt, and measure content. Technology has made production faster. Templates have made execution more efficient. Automation has made scale feel increasingly achievable. However, more creative output doesn’t automatically translate into greater marketing impact. The challenge is no longer simply producing more work. It’s enabling creative
Read MoreBMK ? BUDAPEST CULTURAL CENTER The BMK identity is built on a modular visual system representing cultural connection, community networks, and the diversity of Budapest. The interlocking geometric forms act as visual metaphors for interaction, collaboration, and continuous cultural exchange. The system emphasizes BMK’s role as a cultural hub connecting communities, institutions, and programs. The
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On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a training bot. An agent. Google-Agent is the user agent string for AI systems running on Google infrastructure that browse websites on behalf of users. When someone asks an AI assistant to research a product, fill
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Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips. That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves
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As food has taken over as her focus, Steph has a new take on colour: “It’s definitely leant more into the painterly side,” she says, and new palettes have emerged from the different textures and surfaces of food the illustrator has drawn – like her airy line up of deserts that look like they would
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