Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from a citation or a recommendation before they ever hit your site. The click never happens. But the influence did. That’s the measurement problem most marketing
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Top of the Ticker: During the Society of Advancing Business Editing and Writing’s annual conference recently held in Philadelphia, CBS News’ managing editor Charles Forelle stressed to Semafor’s Ben Smith that his network’s editorial independence operates without any owner influence. “The convention in American journalism is that the owners are independent of the news operation, and
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Warmer weather is approaching, and if you’ve got a vacay booked for the near future, let me share my travel tech essentials with you. A lot of people don’t consider tech to be a top priority when packing for a holiday (since we’re all trying to get away from our phones and displays, right?), but
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On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention: “Meta Is Dying.” She highlights that Meta lost daily active users in Q1 2026, falling from 3.58 billion in Q4 2025 to 3.56 billion. Angwin sees this as the beginning of
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“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great branding and a wake-up call. The point of branding is differentiation, but that’s been lost in the fog of AI sameness. Your brand is your promise of value,
Read MoreIdentity for architecture studio Cera, reflecting its narrative, history-driven approach. Structured typography, curated references, and a refined logotype balance between clarity, atmosphere, and timelessness.
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Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce a clear citation lift across Google AI Overviews, AI Mode, or ChatGPT. These developments weaken two common pitches for schema markup: increased SERP visibility and potential AI citation gains. This article
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The most important AI lesson senior marketers are learning: start with the process, not the agent. Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of why there are so many conflicting views about where AI adoption really is right now — and more importantly, why
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The idea for this new print project was initiated by a small group across Lonely Planet’s editorial, design and photography teams that came together to “carve out space for more experimental, creative work”, shares Matthew, led by Nitya Chambers, the brand’s senior vice president. The team at Lonely Planet were keen to lean back into
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Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots
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This is TVNewser’s basic cable network ranker and cable news report for the week of May 4, 2026. CNN stood out from its peers as it was the only cable news network to record week-to-week growth in total viewers and the Adults 25-54 demo during primetime. Meanwhile, Fox News remained the most-watched news network in
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To celebrate the countdown to Spider-Man: Brand New Day, fans have been blessed with a flurry of posters, giving a sneak peek at what’s to come. The latest design finally gives us a look at unmasked leading man Tom Holland (or the bottom half of his face, at least), and while many were swept up
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Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI features on Google Search,” expands Google’s prior AI features documentation published in 2025. The earlier page explains how AI features work, how inclusion is controlled,
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For years, B2B marketers focused on winning search rankings to drive traffic and generate leads. That playbook is changing fast. Fifty-two percent of B2B tech marketing leaders now see AI-generated search as their top channel for reaching buyers, according to 10Fold’s new report, “The Visibility Reset: How AI Search Is Changing B2B Content Strategy.” Instead
Read MoreI’ve always been obsessed with cities because of my architectural background ? how infrastructure, people, chaos, and memory shape each other. Instead of documenting places literally, I wanted to merge them into emotional environments where different cultures and visual rhythms coexist in one space. Some parts were originally made for editorial and commercial commissions, others
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Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt
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Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s sports. Ally Bank’s chief marketing and PR officer Andrea Brimmer is one of those marketers. Back in 2022, the bank
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Foundations Foundational rituals are personal, often idiosyncratic and shaped around the realities of your life. For some, it might be morning pages, as Julia Cameron suggests in The Artist’s Way, for others, it might be a daily walk, a way of structuring your morning, a series of physical stretches that gets you into a certain
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When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more
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Ad revenue from retail media has already overtaken linear TV, but maybe it’s not so binary: in recent months, retail media has become a bigger part of TV ad buys. This is largely happening because of Amazon and Walmart—the two biggest retail media players—because both are harnessing their smart TV infrastructure. Amazon has pitched TV
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