Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers

When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to write more content. Sometimes a lot more. The thinking goes that if AI systems aren’t surfacing the brand, the fix is to feed them more

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Published by searchenginejournal.com